African AmericansKnow the Facts
Why the higher rates and cigarette offers to African American youth?
Clearly the tobacco companies think they have a good chance of getting a strong foothold in this market. They spend a lot of time and money developing advertising campaigns targeting the African American community. The industry has placed targeted print ads in African American-oriented publications, sponsored events, and placed outdoor billboards in neighborhoods with large African American populations. These cigarette ads feature themes the tobacco companies think will appeal to the African American community, such as references to Malcolm X. RJ Reynold's "Stir the Senses" campaign featured hip hop culture as a promotional tool. And now, Reynolds American has launched a new promotional tour for its KOOL cigarettes called the 2005 KOOL Jazz Philosophy Tour, exploiting jazz culture. |
The facts show not only that the African American community is in need of protection from secondhand smoke, but also that it is supportive of smoke-free air.
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© Copyright 2010 Metro Omaha Tobacco Action Coalition.
This website is supported in part by Region 6 Behavioral Healthcare through funding provided by the Nebraska Department of Health and Human Services/Tobacco Free Nebraska Program as a result of the Tobacco Master Settlement Agreement. |